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Page 1Chapter 1: Introduction to Business MarketingManagementChapter 2: Understanding Business Customers:Organizational Buying BehaviorCase Study: The Tablet PC for Nurses:A Mobile Clinical AssistantIntel Corporation and Motion Computing, Inc., are demonstrated the resultof a joint effort to increase the productivity of nurses – the Motion C5Mobile Clinical Assistant – a tablet-style personal computer designed foruse in hospitals and clinics.The idea for the product emerged from ethnographic studies that Intelconducted in the health-care setting. Here researchers observed theround-the-clock flow of activities in a hospital and meticulously recordedthe key tasks performed by the nurses and professional staff, tracing theirevery movement. The C5 benefited from the rich insights uncovered byIntel’s study as well as from similar research that Motion Computing hadcompleted in prior years. The companies believe that the device will helpnurses handle chores such as remotely calling up medical records anddoctor’s orders, charting vital signs, and exchanging information with other
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Term
Summer
Professor
N/A
Tags
Marketing, Tablet PC, Motion Computing, Rick Kiser
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MIS
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Chapter 4 / Exercise 5
MIS
Bidgoli
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