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Mkt2_CaseCh05 SafePlace.pdf - Chapter 5: Services and...

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Page 1Chapter 5: Services and Flexible Market Offerings for Business MarketsCase Study: SafePlace CorporationIn February 2002, a guest staying at the Hilton in Cherry Hill, New Jersey,died while attending a convention. Several other guests were sent to thehospital amid fears of an outbreak of Legionnaires’ disease or an anthraxattack. Later, it was determined that the guest had died from pneumoniaand a blood infection unrelated to the hotel. The alarm surrounding thisincident illustrated how important safety has become to a hotel’s business.In response to this need, John C. Fannin III, a fire protection and industrialsecurity expert, formed and is the president of the SafePlace Corporation.The firm is an independent provider of safety accreditation of lodging,health care, educational, and commercial buildings and other occupancieswhere the safety of people is a concern. Like the “Good HousekeepingSeal of Approval,” SafePlace® Accreditation requirements are based on

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Term
Summer
Professor
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Tags
Marketing, The Sagamore, SafePlace

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