toyota marketing plan.edited.docx - Marketing plan for...

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Marketing plan for ToyotaExecutive summaryToyota motor company is an automobile firm retained by Australia is endowed with a wide variety of cars. A department in the manufacturing firm named Prius car provides the best drivers in today's atmosphere since it contains most excellent coactions drivers. As a result of its beautiful fuel system, the Prius cars develop a competitive advantage over other business as well as attaining an environmentally friendly vehicle. A brief introduction of the company, the market to which the Toyota company run and the background information are disclosed at the beginning of the report.A precise situational analysis of the Toyota company is conducted to give a clear understanding of the company's environment, its different products, and competitors. SWOT analysis is directed to show the threats, weaknesses, opportunities, and strengths of the business and the related environmental conditions(Simão, & Lisboa, 2017). Essential factors and challenging issues will lead to the conduction of business strategies and objectives. For the provision of high-quality products, the company consults on the research departments. Reports presented are drawn at different chart and graphs to illustrate the company's progress and its position, furthermore, it shows the performance of any product of the firm. Situational analysis Internal environment can be credited because of producing high-quality products that are competitively ranked. The efficiency of the workers is also recommendable in the study of the company's current condition. Highly competitive firms in the international market are as a result of top-class supervision and the importance of the company towards its customer and the surrounding environment(Li, Hong, Xue, Shen, Xu, & Luo, 2016). For better knowledge of the
company, one can analyze the SWOT analysis of the company, which gives clear merits and demerits of the company and show complete status quo of the firm.The new model Toyota Prius is a car that changes the world. The vehicle is environmentally friendly, luxurious, and have been made with great techniques(Sandu, 2016). The car is fuel saving and uses the electric coactive drive. The vehicle provides undoubtedly performance since it contains the innovative hybrid scheme. The car model is the first car with beltless and has solar ventilation system. Air conditioning is remotely controlled, and the vehicle additionally contains emergency breaks signal with a wit parking system. The car is more stable and has traction control. Market analysisMarket sizeToyota motor company is an international organization that serves more than 200 countries. The marketing strategy of Toyota motor corporation is to innovate a completely different product that would satisfy the customers' needs and specification. The organizations' management is focused on exploring the global market rather than thinking of the local markets(Asiedu, 2016). The company learns from global auto creators and company players to create

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