DMBA630_Week1_Business_Plan_Team4.docx - Running head BUSINESS PLAN MICROSOFT AZURE CLOUD SERVICES DRAFT BUSINESS PLAN MICROSOFT AZURE CLOUD SERVICES

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Running head: BUSINESS PLAN: MICROSOFT AZURE CLOUD SERVICES DRAFT BUSINESS PLAN: MICROSOFT AZURE CLOUD SERVICES University of Maryland University College DMBA630 9042: Marketing and Strategy Management in the Global Marketplace (2195) May 26, 2019 Dr. Gregory Dumont by TRENT MYER LOLIA SAMUEL-HORSFALL TONY SHABANI MICHAEL SHUE
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BUSINESS PLAN: MICROSOFT AZURE CLOUD SERVICES Business Plan for Microsoft Azure Cloud Services to enter Brazil $ ( SIZE OF MARKET IN DOLLARS ) market for [ PRODUCT/SERVICE ] through a [ type of legal structure ] with [ NAMED ALLIANCE PARTNER ] Author Note This assignment was prepared for DMBA630 9042: Marketing and Strategy Management in the Global Marketplace (2195) taught by Dr. Gregory Dumont. It serves as the business plan outline that group four will use for this course. Table of Contents 1
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BUSINESS PLAN: MICROSOFT AZURE CLOUD SERVICES Executive Summary .............................................................................................................. 3 Introduction ........................................................................................................................... 4 Company Description ........................................................................................................... 4 Company Strengths .............................................................................................................. 4 Company Weaknesses ........................................................................................................... 4 Global Industry Description ................................................................................................ 4 Country Selection Process .................................................................................................... 4 Rationale for Entry Country Recommendation ................................................................. 4 Target Market size in Recommended Country .................................................................. 5 Competitive risk/advantage in the recommended country of entry ................................. 5 Risk Mitigation Strategies for the recommended country of entry .................................. 5 Opportunity Exploitation Strategies for the selected country of entry ........................... 6 Entry Strategy Legal Structure ........................................................................................... 6 Entry Strategy Organizational Structure for the recommended legal structure ............ 6 In-country marketing plan and costs .................................................................................. 6 Financial Value of the entry strategy (create projected Income statement) .................... 6 Balanced Scorecard .............................................................................................................. 7 Conclusion ............................................................................................................................. 7 References .............................................................................................................................. 7 2
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BUSINESS PLAN: MICROSOFT AZURE CLOUD SERVICES Executive Summary These 1-2 pages summarize the results of your analysis and how you arrived at the recommendation. • It is NOT an introduction, so you would not use words like “this paper will.” The exec summary is all about what the paper DID do (not will do) and therefore parallels the conclusion, not the introduction. • It is a separate stand-alone summary, not a part of the paper body. • belongs on a separate page from the introduction to the paper. 3
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BUSINESS PLAN: MICROSOFT AZURE CLOUD SERVICES Introduction In October of 2008, Microsoft unveiled Windows Azure although it did not go live until after February of 2010. During the last half of 2014 Microsoft changed the name of the system from Window Azure to Microsoft Azure. The Azure platform is used as a service platform for .NET, SQL, as well as many other Live services. Azure using a simple pricing model, where the customer only pays for want they have used. Company Description Microsoft is an American multinational technology company Development of the following products and services Products: Windows, Office, Servers, Skype, Visual Studio, Dynamics, Xbox, Surface, Mobile, and software Services: Azure, Bing, LinkedIn, MSDN, Office 365, OneDrive, Outlook.com, TechNet, Pay, Microsoft Store, Window Update, and Xbox Live The company uses a multi-segment positioning, in this way the company is able to target more than one customer segment at the same time.
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