seo_tutorial.pdf - SEO SEO About the Tutorial Search Engine Optimization(SEO is the activity of optimizing web pages or whole sites in order to make

seo_tutorial.pdf - SEO SEO About the Tutorial Search Engine...

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SEO i About the Tutorial Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results. This tutorial explains simple SEO techniques to improve the visibility of your web pages for different search engines, especially for Google, Yahoo, and Bing. Audience This tutorial has been prepared for beginners to help them understand the simple but effective SEO characteristics. Prerequisites We assume you are aware of simple web technologies such as HTML, XHTML, Style Sheet, etc. If you already have developed any website, then it is an added advantage and it will help you understand the concepts of SEO explained in this tutorial. Copyright & Disclaimer Copyright 2015 by Tutorials Point (I) Pvt. Ltd. All the content and graphics published in this e-book are the property of Tutorials Point (I) Pvt. Ltd. The user of this e-book is prohibited to reuse, retain, copy, distribute or republish any contents or a part of contents of this e-book in any manner without written consent of the publisher. We strive to update the contents of our website and tutorials as timely and as precisely as possible, however, the contents may contain inaccuracies or errors. Tutorials Point (I) Pvt. Ltd. provides no guarantee regarding the accuracy, timeliness or completeness of our website or its contents including this tutorial. If you discover any errors on our website or in this tutorial, please notify us at [email protected]
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SEO ii Table of Contents About the Tutorial .................................................................................................................................... i Audience .................................................................................................................................................. i Prerequisites ............................................................................................................................................ i Copyright & Disclaimer ............................................................................................................................. i Table of Contents .................................................................................................................................... ii 1. SEO ─ OVERVIEW ................................................................................................................. 1 How does a Search Engine Work? ........................................................................................................... 1 What is SEO Copywriting? ....................................................................................................................... 2 What is Search Engine Rank? .................................................................................................................. 2 What is On-Page and Off-Page SEO?
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