4 pages frocery trends.docx - FROM Administrative Assistant Harvest Grocery TO Arjun Patel DATE March 13 2019 RE TRENDS IN THE GROCERY INDUSTRY

4 pages frocery trends.docx - FROM Administrative Assistant...

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FROM: Administrative Assistant, Harvest Grocery TO: Arjun Patel DATE: March 13. 2019 RE: TRENDS IN THE GROCERY INDUSTRY Introduction This report is a follow-up to your instructions about how the consumer tastes and innovations in the grocery stores are changing. The understanding of these changes is important in shaping the direction that Harvest Grocery should take to improve its image and place itself in good position to effectively compete at the Canadian Federation for Independent Grocers (CFIG) in the coming year. The report has been compiled after research that looked at various sources included published journals and news article on the subject. In particular, the report looks at going local, smart shopping and sustainability as the key trends in the grocery industry. The report recommends that the Harvest Grocery should consider greater connectivity with local supply chains as a competitive strategy. Going Local One of the imaging trends in the grocery industry is the rise in the number of stores focusing on their connections with the local supply chains. It involves sourcing a great number of products from local suppliers and farmers. Askew (2017) notes that part of the reason for this shift, has been the realization that while consumptions habits are influenced by global trends, expectations for food products remains local. For instance, while people may understand the benefits of eating organic food products, they will still hope to eat fruits and vegetables grown in regions. Besides, there is an ethical perspective to the trend, which involves reduction of food waste. This is because the suppliers cover less distance to the stores, and arrive at the destination while they are still fresh (Dumont, 2018). Longer distances travelled may expose the products to adverse elements, while leads to deterioration. Besides, it is a matter of treating local suppliers fairly, by giving them opportunities to do business. These opportunities are denied when the
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