Bodies Socio-historical and cultural context: ● “The body is lived, experienced, but is done so in ways which are profoundly influenced by social processes and shaped by particular social contexts.” Beauty Myth: ● What we call “beautiful” is a cultural myth that has been framed to keep women under control by imprisoning them in their bodies ○ The ideal is white, thin, tall, young, blonde, big breasts, and (necessarily) rich ○ It has become global, aided by cosmetic, dieting, medical industries ● Women are trapped in cycle of cosmetics, beauty aids, diets, exercise fanatics, making women’s bodies into prisons Gendered Body Projects: ● Almost all cultures construct gender patterns which enforce the dichotomous gender system, and they do this by requiring “body work” ○ Women’s bodies are “required” to be de-haired, deodorized, and denied food far more than men’s ■ “Mow the Lawn” ○ Women are supposed to worry about cankles, muffin tops, love handles, saddle bags ○ For men, size matters ○ Men are becoming more concerned with appearance and grooming habits ■ “Fight for Kisses” Cost of beauty: ● The life total of a woman’s expenditure averages to $449, 127 ● The real cost: ○ The body becomes an individual project and the site for the construction of identity ○ Bodies are not simply objects determined by culture but rather situated in culture as part of the process of negotiating and re-negotiating self- identity In support of beauty: ● While Wolf argues the beauty myth is a method of maintaining gender inequality, others argue in support of beauty as being more than about women’s
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- Fall '19
- Nutrition, Janice, Plus-size model