Case Study 1.docx - Running head CASE SUTY 1 1 Case Study 1 Victor Wills Hospitality Mktg\/Revenue Mgmt(HFT4503-001 Anil Bilgihan CASE SUTY 1 2 Case

Case Study 1.docx - Running head CASE SUTY 1 1 Case Study 1...

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Running head: CASE SUTY 11Case Study 1Victor WillsHospitality Mktg/Revenue Mgmt (HFT4503-001) Anil BilgihanJune 30, 2019
CASE SUTY 12Case Study 11)What are the main factors that contributed to Banyan Tree’s success? Some of the main factors relating to the success of Banyan Tree include;Protecting the natural state of land around them, Preserving the environment both social and natural Designating the resort Banyan TreePositioning the resort as a safe haven for the peace of mind. Making provision of private services to visitors.Selling handmade crafts to educate visitors about the local community2)Evaluate Banyan Tree’s brand positioning and communication strategies. Can BanyanTree maintain its unique positioning in an increasingly overcrowded resorts market? The use of “Safe haven for the peace of mind” is the brand positioning of Banyan Tree that enables couples to stay away from routine life and its discomforts and have a romantic experience together. The quiet moments make it possible for them to enjoy the company of each

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