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Campaign-objectives-Thuy-Anh-edit-final.docx - *Campaign...

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*Campaign objectives:- Increase the association of the message “protecting sweet moments in life” to help our targetmarket understand that Generali ensures high quality service with unique features, advancedtechnology and provides life insurance with low costs.- Increase Generali’s brand awareness to 30% by the end of 2019 by successfully launchingthe IMC campaign. Marketing efforts will be increased from June 1stto August 31st2019 in
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Term
Three
Professor
N/A
Tags
Word of mouth, GENERALI

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