CYCLE 3 REVISED

CYCLE 3 REVISED - John Nguyen Cycle 3 Spoof Ads: Got A Cig?...

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John Nguyen 1 Cycle 3 Spoof Ads: Got A Cig? Smoking is deadly, clearly. The spoof ad presented here shows a Marlboro pack of cigarettes in place of a tombstone. The pack of cigarettes is edited so that different parts read a certain thing—showing that cigarettes cause death. The date at the top of the pack shows a living date from 1974 to 2006 which is only 32 years of life, implying that smoking will cause you to have an earlier than expected death. Also in the center of the box, there’s a symbol that used to have the letters PM USA, but the picture is altered so that the symbol reads R.I.P. to add more emphasis on the fact that cigarettes cause death. Also the bottom of the box even states that they “cause cancer
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John Nguyen 2 Cycle 3 and an earlier death.” Finally the color of the box has a kind of worn/old view to it to show that smoking can cause you to physically age faster. Creating a spoof ad is simple, take a certain product, examine it, and view its’ advertisements. Then, if possible, search for flaws in the product and take an advertisement for that product and reverse it, showing the flaws and counter advertising it instead. So in ads, there are an abundance of messages that are being conveyed and many of those messages lock into the minds of the audience. But behind those messages there is something else, something that those messages are trying to hide from the audience. So what are these things that the ad is trying to hide? And why are the advertisements so well structured to where when you look at an ad, you are blind to what the masked truth is? There are a lot of factors that play a role in this: original ads include a lot of entities to distract the directed audience from what the producer is trying to mask; spoof ads unravel those hidden truths and why they do it, and also the effects that spoof ads have had on our society.
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What do all cigarette advertisements have in them? They have attractive people
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CYCLE 3 REVISED - John Nguyen Cycle 3 Spoof Ads: Got A Cig?...

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