Discussion week 7 SD.docx

Discussion week 7 SD.docx - 1 The reaction to publicity...

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1) The reaction to publicity stunts can be mixed. How the public will react to certain stunts is difficult to predict. They can have favorable reactions such as the given example when people take the joke in good humor and there is increased awareness or sales in the business. There can also be non-favorable outcomes from the public for which the marketing team should be ready and have plans ready to do damage control if the stunt goes wrong. The publicity stunt might resonate wrongly with the public or hit a wrong nerve. It might seem offensive or unethical to some. Many people might have taken the Liberty Bell joke offensively or believed it to be wrong to joke about something like this. In case a publicity stunt is seemed as unfavorable by the public, the brand can face huge losses especially in terms of brand name, loyalty and sales.
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  • Spring '14
  • Bootland,
  • Brand, Kim Kardashian, Wrong, Liberty Bell, Kris Humphries

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