Assessment 2.docx - Analyse the internal and external...

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Analyse the internal and external Environment Assessment 2 PEST ANALYSIS : It consists of analysis of political, economic, social and technological environment of organisation.
Political: 1. Tariff on import of espresso machines will be removed. 2. Carbon tax is likely to be introduced into all energy-intensive products Economic: Australian dollar is expected to strengthen against major currencies Social: 1. There is a lifestyle trend towards eating out more frequently. 2. Steady population growth rate. Technological: 1. New espresso machines are developed with a 30% reduce on energy usage. 2. Home market for espresso machines is experiencing high growth. SWOT ANALYSIS: A SWOT is a tool to know the strengths, weakness, opportunities and threats of the company. It helps identify the aim of business and recognizing the internal and external aspects that are encourage in realizing the goal. Strengths Weakness 1. Good reputation in services.

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