4. Has Deere’s increase in scope also been a part of its international strategy? Is the international strategy best characterized as a multi-domestic strategy, global strategy, or transnational strategy? Explain. Yes, Deere’s increase in scope has been a part of its international strategy. Specifically, the company planned to capture more customers across 6 identified key regions: United States/ Canada, European Union, Brazil, CIS/Russia, China, and India. The international strategy is transnational strategy. Transnational strategy (sometimes called glocalization) is defined as incorporating elements of both a globalized and a localized approach to strategy making. In the 6 identified key regions, Deere planned to increase market share by focusing on meeting each region’s local farming and agricultural equipment needs while leveraging on global economies of scale. Deere & Company had also developed an international strategy
You've reached the end of your free preview.
Want to read both pages?
- Spring '17
- Deere & Company, Deere’s increase