Deere case study.docx - 4 Has Deere\u2019s increase in scope also been a part of its international strategy Is the international strategy best

Deere case study.docx - 4 Has Deereu2019s increase in...

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4. Has Deere’s increase in scope also been a part of its international strategy? Is the international strategy best characterized as a multi-domestic strategy, global strategy, or transnational strategy? Explain. Yes, Deere’s increase in scope has been a part of its international strategy. Specifically, the company planned to capture more customers across 6 identified key regions: United States/ Canada, European Union, Brazil, CIS/Russia, China, and India. The international strategy is transnational strategy. Transnational strategy (sometimes called glocalization) is defined as incorporating elements of both a globalized and a localized approach to strategy making. In the 6 identified key regions, Deere planned to increase market share by focusing on meeting each region’s local farming and agricultural equipment needs while leveraging on global economies of scale. Deere & Company had also developed an international strategy
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  • Spring '17
  • Deere & Company, Deere’s increase

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