Project template10118NAT Diploma of Social Media MarketingSMMBCM501A Plan, Implement and Manage Blog and Content Marketing Unit 1Assessment Task 1
2Assessment Task 1 CONTENT MARKETING STRATEGY & IMPLEMENTATION{ENTER YOUR ORGANISATION’S NAME HERE} THAYSE SALVATTI CARRIJO 03/03 CONTENTS:STAGE 1. Research & Business Overview 1.1 Business Overview 1.2 Marketing Opportunities 1.3 Content Audit 1.4 SEO Audit 1.5 Content Constraints 1.6 Blog & Content Marketing Trends STAGE 2. Content Marketing Strategy 2.1 Brainstorm Content Topics 2.2 Blog & Content Marketing Strategy2.3 Legal & Ethical Requirements
© SOCIAL MEDIA COLLEGE1.1 BUSINESS OVERVIEWProvide an overview of your chosen organisation by answering the questions below:1. What is the name of the organisation? 2. What products and/or services does the organisation offer? Go Delicious offers healthy 3. Who are the organisation’s target customers? Target customers are mostly women between 4. What are the main sales channels? Online, wholesale, retail, telesales, etc. 5. Where is the organisation located? What geographies does the organisation operate in?
© SOCIAL MEDIA COLLEGE1.2 MARKETING OPPORTUNITIESDigital & Social Media Marketing ObjectivesSWOT AnalysisBlog & Content Marketing OpportunitiesQualitative marketing objective(s): -Attract new costumers -Increase followers on facebook and Instagram Quantitative marketing
