week 4 discussion 1.docx

week 4 discussion 1.docx - For my creative brief I have...

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For my creative brief I have chosen to focus on the communication barriers of hearing and vision impaired clients. One challenge that I face in executing my creative brief is capturing the audience attention on the topic. There is a large amount of information available on the topic that I find it difficult to condense the information to provide a clear message to the audience. Designing a creative brief does not consist of filling it with facts, but to inspire your audience (Margulies, 2009). Being that it is a need that is required it is difficult to not fill the brief with facts and deliver a genuine message. Margulies (2009) stated, “Fill your brief with market analysis and motivational insights into your target audience”. This is important in creating my brief due to the amount of information available on the topic. It is important to keep a perfect balance of facts and motivational insights to capture the audience attention. Creative briefs lay the foundation of what is meant to happen, but some fail to get to the core of human insights (Keane, 2019).
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