Thayse Salvatti Carrijo_S40057727_Personal Brands Assessment_1.pdf

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Unformatted text preview: Assessment Task 1 PERSONAL BRANDS IN SMM CONTENTS: STAGE 1. PERSONAL BRAND RESEARCH 1.1 Personal Brand Overview 1.2 Personal Brand Audit 1.3 Personal Brand Marketing Opportunities 1.4 Content Constraints 1.5 Personal Branding Platforms 1.6 Case Studies 1.7 Emerging Trends 1.8 Personal Brand Identity Canvas THAYSE SALVATTI CARRIJO 27/05/2019 1 1.1 PERSONAL BRAND OVERVIEW Provide an overview of your chosen personal brand by answering the questions below: Personal brand name Target audience Experience and expertise Goals Reason to be followed on social media Thayse Salvatti Carrijo -female or male. Age 30 to 60. Live in Australia. Interest in Advertising, marketing, Social Media. Advertising, Social Media, Nature, Meditation. Open the minds of people and make them believe and invest in digital marketing, social networks. Even today there are companies that are out of the market and suffer the consequences. Important tips on how to do a good digital marketing. © SOCIAL MEDIA COLLEGE 1.2 PERSONAL BRAND AUDIT Digital property Social media network 1: LinkedIn Social media network 2: Facebook Blog: Active? (Yes/No) Profile name Number of followers Yes Thayse Slavatti Carrijo 39 Yes Thayse Slavatti Carrijo 1.828 No - - 84 . Website: Yes Pinterest com/salvatticarrijo/ © SOCIAL MEDIA COLLEGE Content formats Audience engagement 1=low; 5=high Blog article 1 videos Blog 1 - - - travel yoga meditation Images 3 Content topics News about social media Entertainment News 1.3 PERSONAL BRAND MARKETING OPPORTUNITIES Marketing objectives Opportunities - Create a Blog and share links on social media - Promote or sponsor lectures, workshop related to digital marketing, social media, ads. Opportunities assessment - Opening another communication channel can attract new customers and make the brand better known. So they sponsor events and bring the brand along with them. - Creating the group on facebook opens doors to interact with a specific group that has more interest in a certain subject. Often people do not look at the timeline. Videos and messages can motivate and influence our followers. Increase brand awareness Increase engagements on Social Media - Start facebook group to share experiences Blog and Videos Shares from experts. © SOCIAL MEDIA COLLEGE - 1.4 CONTENT CONSTRAINTS When not to post What not to post Where not to post Who to avoid targeting Owned: When there is negative publicity about the individual/industry Promotional: When competitors are running better promotions Third Party: When there is negative publicity about the author/industry Paid ads:When there is negative publicity about the individual/industry Community Management: When the audience is engaged in a argument Owned: Content regarding an individual without their consent Promotional: Promotions not appealing to their online audience Third Party: Competitor's content Paid ads: Content disrespectful Community Management: Any content displaying crudeness, foul language or foul play Owned: On competitor social media groups ou homepage Promotional: On networks not appropriate to the target audience Third Party: Where third party is not relevant Paid ads: On networks not appropriate to the target audience Community Management: On publicity visibly social media account if response should be private Owned: people who are involved in any problem or scandal Promotional: people who are involved in any problem or scandal Third Party: people who are involved in any problem or scandal Paid ads: people who are involved in any problem or scandal Community Management: People disrespectful © SOCIAL MEDIA COLLEGE 1.5 PERSONAL BRANDING PLATFORMS Social media networks Other digital marketing channels Social media management platforms Digital marketing platform Website URL Help Centre URL Facebook ntextual Instagram LinkedIn ang=pt E-mail marketing Campaign Monitor Blogging - Word Press Hootsuite Zoho © SOCIAL MEDIA COLLEGE 1.6 CASE STUDIES Mainstream Network Case Study 1 Mainstream Network Case Study 2 Individual’s name Gisele Bündchen Paola Carrijo Social media network & username Instagram - Gisele Facebook - Gisele Content strategy Gisele Bundchen and was one of the most famous models in the world, today she is off the catwalk and uses her social networks in full, with photos, videos and text. His posts are always for the sake of nature, love and respect. She values the healthy life, the well-being of her family and the mental well-being. Observing their social networks is visible its external and internal beauty. Paola is a 31-year-old who works for public ministry and has always loved running. Because of this love for the race, he decided to make his instagram an incentive for people who are running or are starting to race. In instagram she uses photos and videos with exercises, recipes, marathon tips, diets and etc. Personal brand evaluation Excellent personal brand. I believe it is a success because it inspires many people to live fully and happily. Excellent personal brand. Paola inspires her followers to exercise and eat healthy. Example social media post © SOCIAL MEDIA COLLEGE Instagram - Paola Carrijo. 1.7 EMERGING TRENDS Emerging trend 3rd party resource URL Influencer Marketing . com/what-is-influencer-mark eting/ Storytelling .com/blog/how-to-use-socialmedia-for-storytelling Video content and Live streaming Impact on personal brand Actions required - The brand will get new followers through the influencer that will have many followers. - Partner with an influencer to talk about me, my website, my blog. - Stories enable us to build personality and create a connection with consumers - Use a series with Instagram stories. - Broadcast live a lecture Videos helps users to better understand their business. We are short on attention but love to be entertained, which is why video parents/articles/what-is-live-s content currently accounts for over treaming/ three-quarters of all internet traffic. Videos are fun to watch and are far more effective in driving sales as opposed to text-based content. © SOCIAL MEDIA COLLEGE 1.8 PERSONAL BRAND IDENTITY CANVAS Mission Statement Sharing knowledge with the goal of success in digital marketing. LogoBrand Voice - Informative - Update - Study Case - Ideas Colours Green Blue Imagery Thayse Salvatti Carrijo Tag lines Digital Marketing Social Media Advertising Add © SOCIAL MEDIA COLLEGE Social Media Networks - Pinterest - LinkedIn - Facebook - Instagram Other marketing channels - Facebook - Instagram - Radio ...
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