Unformatted text preview: Assessment Task 1
PERSONAL BRANDS IN SMM CONTENTS: STAGE 1. PERSONAL BRAND RESEARCH
1.1 Personal Brand Overview
1.2 Personal Brand Audit
1.3 Personal Brand Marketing Opportunities
1.4 Content Constraints
1.5 Personal Branding Platforms
1.6 Case Studies
1.7 Emerging Trends
1.8 Personal Brand Identity Canvas THAYSE SALVATTI CARRIJO
27/05/2019 1 1.1 PERSONAL BRAND OVERVIEW
Provide an overview of your chosen personal brand by answering the questions below: Personal brand name Target audience Experience and
expertise Goals Reason to be followed
on social media Thayse Salvatti Carrijo -female or male. Age 30 to 60. Live in Australia. Interest in Advertising,
marketing, Social Media. Advertising, Social Media, Nature, Meditation. Open the minds of people and make them believe and invest in digital marketing,
social networks. Even today there are companies that are out of the market and
suffer the consequences. Important tips on how to do a good digital marketing. © SOCIAL MEDIA COLLEGE 1.2 PERSONAL BRAND AUDIT
Digital
property
Social media
network 1:
LinkedIn
Social media
network 2:
Facebook Blog: Active?
(Yes/No) Profile name Number of
followers Yes Thayse
Slavatti
Carrijo 39 Yes Thayse
Slavatti
Carrijo 1.828 No - - 84 . Website: Yes
Pinterest com/salvatticarrijo/ © SOCIAL MEDIA COLLEGE Content
formats Audience
engagement
1=low; 5=high Blog article 1 videos
Blog 1 - - - travel
yoga
meditation Images 3 Content topics News about
social media Entertainment
News 1.3 PERSONAL BRAND MARKETING OPPORTUNITIES
Marketing objectives Opportunities - Create a Blog and share links
on social media - Promote or sponsor lectures,
workshop related to digital
marketing, social media, ads. Opportunities assessment
- Opening another
communication channel can
attract new customers and
make the brand better
known. So they sponsor
events and bring the brand
along with them. - Creating the group on
facebook opens doors to
interact with a specific group
that has more interest in a
certain subject. Often people
do not look at the timeline.
Videos and messages can
motivate and influence our
followers. Increase brand awareness Increase engagements on Social
Media - Start facebook group to share
experiences
Blog and Videos Shares from
experts. © SOCIAL MEDIA COLLEGE - 1.4 CONTENT CONSTRAINTS
When not to post What not to post Where not to post Who to avoid targeting Owned: When there is negative publicity about the individual/industry
Promotional: When competitors are running better promotions
Third Party: When there is negative publicity about the author/industry
Paid ads:When there is negative publicity about the individual/industry
Community Management: When the audience is engaged in a argument
Owned: Content regarding an individual without their consent
Promotional: Promotions not appealing to their online audience
Third Party: Competitor's content
Paid ads: Content disrespectful
Community Management: Any content displaying crudeness, foul language or foul
play
Owned: On competitor social media groups ou homepage
Promotional: On networks not appropriate to the target audience
Third Party: Where third party is not relevant
Paid ads: On networks not appropriate to the target audience
Community Management: On publicity visibly social media account if response
should be private
Owned: people who are involved in any problem or scandal
Promotional: people who are involved in any problem or scandal
Third Party: people who are involved in any problem or scandal
Paid ads: people who are involved in any problem or scandal
Community Management: People disrespectful
© SOCIAL MEDIA COLLEGE 1.5 PERSONAL BRANDING PLATFORMS Social media
networks Other digital
marketing
channels Social media
management
platforms Digital marketing platform Website URL Help Centre URL Facebook
ntextual Instagram LinkedIn
ang=pt E-mail marketing Campaign Monitor Blogging - Word Press Hootsuite
Zoho © SOCIAL MEDIA COLLEGE 1.6 CASE STUDIES
Mainstream Network Case Study 1 Mainstream Network Case Study 2 Individual’s name Gisele Bündchen Paola Carrijo Social media network
& username Instagram - Gisele
Facebook - Gisele
Content strategy Gisele Bundchen and was one of the most
famous models in the world, today she is off the
catwalk and uses her social networks in full,
with photos, videos and text. His posts are
always for the sake of nature, love and respect.
She values the healthy life, the well-being of her
family and the mental well-being. Observing
their social networks is visible its external and
internal beauty. Paola is a 31-year-old who works for public
ministry and has always loved running. Because
of this love for the race, he decided to make his
instagram an incentive for people who are
running or are starting to race. In instagram she
uses photos and videos with exercises, recipes,
marathon tips, diets and etc. Personal brand
evaluation Excellent personal brand. I believe it is a success
because it inspires many people to live fully and
happily. Excellent personal brand. Paola inspires her
followers to exercise and eat healthy. Example social media
post
© SOCIAL MEDIA COLLEGE Instagram - Paola Carrijo. 1.7 EMERGING TRENDS
Emerging trend 3rd party resource URL Influencer Marketing .
com/what-is-influencer-mark
eting/ Storytelling
.com/blog/how-to-use-socialmedia-for-storytelling Video content and Live
streaming Impact on personal brand Actions required - The brand will get new
followers through the
influencer that will have
many followers. - Partner with an
influencer to talk
about me, my
website, my blog. - Stories enable us to build
personality and create a
connection with consumers - Use a series with
Instagram stories. - Broadcast live a
lecture Videos helps users to better
understand their business. We are
short on attention but love to be
entertained, which is why video
parents/articles/what-is-live-s content currently accounts for over
treaming/
three-quarters of all internet traffic.
Videos are fun to watch and are far
more effective in driving sales as
opposed to text-based content.
© SOCIAL MEDIA COLLEGE 1.8 PERSONAL BRAND IDENTITY CANVAS
Mission Statement
Sharing knowledge with the goal of success in digital marketing. LogoBrand Voice
- Informative
- Update
- Study Case
- Ideas Colours
Green
Blue Imagery Thayse Salvatti
Carrijo Tag lines
Digital Marketing
Social Media
Advertising
Add
© SOCIAL MEDIA COLLEGE Social Media Networks
- Pinterest
- LinkedIn
- Facebook
- Instagram Other marketing
channels
- Facebook
- Instagram
- Radio ...
View
Full Document
