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NINTENDO’S REVOLUTION: SYSTEM THINKING ANALYSISBy: Group 2•Abdul Latif•Karina Permata Sari
BackgroundIn late 2004, engineers at Nintendo Corporation were busy developing a next-generation, nontraditional, video game console, codenamed “Revolution” with these considerations:■No other company had ever released such controller (one-handed)■Many of the technologies that were required to make the rod controlled work such as wireless positioningmight never operate perfectly outside of the lab, in people’s apartments and homes■Any new controller had to be backwards compatible with games made for older Nintendo
ProblemWith Sony and Microsoft leading the charge in the video console space, the question was whether and how the “Revolution” could help get Nintendo back on its fee, with these consideration:■Nintendo needed to convince serious gamers to give the Revolution a chance■Big gamble with a new controller design with users reaction■
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Wii, Backward compatibility, Video game console, Nintendo Corporation