07-Marketing Management.docx - Marketing management[Type...

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Marketing management [Type the document subtitle] [Pick the date] Summerset qwertyuiopasdfghjklzxcvbnmqw ertyuiopasdfghjklzxcvbnmqwert yuiopasdfghjklzxcvbnmqwertyui opasdfghjklzxcvbnmqwertyuiopa sdfghjklzxcvbnmqwertyuiopasdf ghjklzxcvbnmqwertyuiopasdfghj klzxcvbnmqwertyuiopasdfghjklz xcvbnmqwertyuiopasdfghjklzxcv bnmqwertyuiopasdfghjklzxcvbn mqwertyuiopasdfghjklzxcvbnmq
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Table i of i content i Task i 1 ............................................................................................................................................... 2 Executive i summary .......................................................................................................................... 2 Marketing i Management ................................................................................................................... 3 Difference i between i Corporate i and i Marketing i Objectives ............................................................... 4 What i Goes i Into i a i Corporate i Sales i and i Marketing i Strategy ............................................................. 4 Product i Policy .................................................................................................................................. 4 Pricing i Policy ................................................................................................................................... 5 Placement i Policy .............................................................................................................................. 5 Promotion i Policy ............................................................................................................................. 6 How i a i marketing i strategy i can i lead i to i competitive i advantages ........................................................ 6 Cost i leadership ................................................................................................................................. 7 Differentiation i focus ........................................................................................................................ 7 Differentiation i leadership ................................................................................................................ 8 How i a i marketing i strategy i is i developed ........................................................................................... 8 Target i Markets ................................................................................................................................. 8 Goals ................................................................................................................................................ 9 Research ........................................................................................................................................... 9 Evaluation i and i Adjustment .............................................................................................................. 9 Several i marketing i strategies i as i well i as i their i implementation ........................................................ 10 Implementing i Marketing i Strategy ................................................................................................. 10 Go i to i Market i Strategy i & i Implementation ...................................................................................... 10 New i Product i Launch i Strategy i & i Implementation ......................................................................... 10 Channel i Conflict i Management ...................................................................................................... 11 Return i on i Marketing i Investment .................................................................................................... 11 Monitoring i Performance ................................................................................................................ 12 Task i 2 ............................................................................................................................................. 12 Appel i Company ............................................................................................................................. 12 Develop i Strategic i Options i from i Internal i and i External i Analysis ................................................... 13
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TOWS i Matrix ................................................................................................................................ 13 Different i approaches i to i internal i environment i analysis .................................................................. 15 Approaches i to i external i environment i analysis ................................................................................ 16 Pestle i Analysis ............................................................................................................................... 16 Social i Factors ................................................................................................................................. 16 Economic i Forces ............................................................................................................................ 16 Technological i factors ..................................................................................................................... 17 Environmental i Factors ................................................................................................................... 17 Legal i Factors .................................................................................................................................. 18 Five i fores i analysis .......................................................................................................................... 18 Industry i Competition ..................................................................................................................... 18 Bargaining i Power i of i Buyers .......................................................................................................... 19 Threat i of i New i Entrants i to i the i Marketplace ................................................................................... 19 Bargaining i Power i of i Suppliers ...................................................................................................... 20 Threat i of i Buyers i Opting i for i Substitute i Products ........................................................................... 20 Task i 3 ............................................................................................................................................. 21
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Task i 1 Executive i summary Marketing i management i is i a i broad i scope i of i the i study i of i marketing i focusing i on i the i practical i application i of i the i techniques i and i marketing i activities i of i a i certain i company i or i business. i This i business i discipline i encompasses i marketing i planning i and i strategy, i orientations, i and i processes i needed i in i attaining i company i goals i by i providing i value i to i clients. i Since i it i has i a i wide i coverage i involving i all i factors i required i to i satisfy i customers, i marketing i management i must i be i all i pervasive i and i part i of i every i employee’s i scope i of i work, i from i the i subordinates i to i those i in i the i higher i management. The i marketing i concept i is i the i strategy i that i firms i implement i to i satisfy i customer’s i needs, i increase i sales, i maximize i profit i and i beat i the i competition.
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