BSBGMT517Executive Summary:BBQfun was established in 2009 by current CEO, Pat Mifsud. BBQfun offers an extensive product range,incorporating both local and imported goods. Since 2010, the increasingly competitive retail environment, technological change, changes in consumer buying patterns andconsumer confidence has led to disappointing sales.The BBQfun Board of Directors and the CEO have decided to implement an e-commerce strategy to maintain or increasemarket share and revenue and satisfy customer needs in line with company strategic directions. 30 June 2013 Tuya Tsengel hired as an external consultant to manage operational planning activities for BBQfun’s e-commerce strategy. According to our agreement of implement an e-commerce strategy BBQfun would offer all products in an online store. Ournew team will redevelop to incorporate old website in line with relevant technical specifications. Existing infrastructure, suchas office and store configurations, would need to be adapted to the new strategy. Additionally, assets, such as deliveryvehicles would need to be acquired. New staff would need to be recruited and existing staff retrained or informed of the e-commerce strategy and associated operational and performance targets. All resourcing must be acquired and operations undertaken in accordance with relevant internal and external standards –legislation and codes of practice; intellectual property (IP) rights and responsibilities; and organisational policies andprocedures. Our operational plan start from 30 June 2013 to 1 October 2014 it will take in one year and three months, by ourredeveloping team.Our plan intends to return to healthy sales of $11 million in 2013 through building on its organisational strengths, throughtargeted marketing strategies aimed at key segments and through exploiting marketing opportunities.Currently, BBQfun operates two stores, one in Brisbane, and one on the Gold Coast. Mission●To provide our customers with great value outdoor lifestyle products and second-to-none customer service.