Tuya_BSBMGT517_ MOP assessment 1 (1).docx - BSBGMT517...

This preview shows page 1 - 4 out of 14 pages.

BSBGMT517BBQfun CompanyOperational Plan (2013-2014)BSBGMT517 manage operational planTuya Tsengel 7108BSBGMT517Ashu Gupta
BSBGMT517Executive Summary:BBQfun was established in 2009 by current CEO, Pat Mifsud. BBQfun offers an extensive product range,incorporating both local and imported goods. Since 2010, the increasingly competitive retail environment, technological change, changes in consumer buying patterns andconsumer confidence has led to disappointing sales.The BBQfun Board of Directors and the CEO have decided to implement an e-commerce strategy to maintain or increasemarket share and revenue and satisfy customer needs in line with company strategic directions. 30 June 2013 Tuya Tsengel hired as an external consultant to manage operational planning activities for BBQfun’s e-commerce strategy. According to our agreement of implement an e-commerce strategy BBQfun would offer all products in an online store. Ournew team will redevelop to incorporate old website in line with relevant technical specifications. Existing infrastructure, suchas office and store configurations, would need to be adapted to the new strategy. Additionally, assets, such as deliveryvehicles would need to be acquired. New staff would need to be recruited and existing staff retrained or informed of the e-commerce strategy and associated operational and performance targets. All resourcing must be acquired and operations undertaken in accordance with relevant internal and external standards –legislation and codes of practice; intellectual property (IP) rights and responsibilities; and organisational policies andprocedures. Our operational plan start from 30 June 2013 to 1 October 2014 it will take in one year and three months, by ourredeveloping team.Our plan intends to return to healthy sales of $11 million in 2013 through building on its organisational strengths, throughtargeted marketing strategies aimed at key segments and through exploiting marketing opportunities.Currently, BBQfun operates two stores, one in Brisbane, and one on the Gold Coast. MissionTo provide our customers with great value outdoor lifestyle products and second-to-none customer service.
BSBGMT517Vision To be, within five years, south east Queensland’s leading outdoor lifestyle retailer.Values QualityCustomer valuePeople: Active encouragement of safety, teamwork, diversity, excellence, innovation and continuous improvement.Strategic directionsThe strategic context in which BBQfun will achieve its mission and vision is through:Eight online sales and customer service people will be needed to manage increased online customersSince stores are overstaffed, four of the required customer service staff could be sourced from existing employees atthe two storesNo current staff have any online customer service skills Management would like to develop people through re-training rather than hire new staff to handle online sales

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture