BSBMKG609-Assessment Task 1.pdf - Task 01 (Written Report)...

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BSBMKG609 Develop a marketing planAssessment Task 1Last Updated:April 2018, Version No. 1.1Page 1 of 5Task 01 (Written Report) - Developmarketing strategiesSubmission detailsThe Assessment Task is due on the date specified by your trainer. Any variations to thisarrangement must be approved in writing by your trainer.Submit this document with any required evidence attached. See specifications belowfor details.You must submit soft copy of your answers in a word document.Upload the softcopy on the link provided in the eLearning site.Assessment descriptionFor the organisation outlined in the case study provided, identify two marketingopportunities and evaluate each opportunity for risks, strengths, weaknesses and alignmentwith organisational objectives. After you have reviewed the opportunities, select the bestfitting opportunity for the organisation and develop marketing strategies, approaches andactivities to take advantage of the opportunity.ProcedureYou are required to submit a report that addresses all of the elements listed in the procedure.The report should be structured using the headings below.Organisational overview1.Develop an organisational overview that:a.outlines the strategic direction and organisational objectivesb.outlines the current size, capabilities and resources of the organisation, includingany notable strengths and weaknessesc.identifies any gaps between the objectives, and the current capabilities andresources.
BSBMKG609 Develop a marketing planAssessment Task 1Last Updated:April 2018, Version No. 1.1Page 2 of 5Opportunities1.Identify two marketing opportunities that meet the objectives and evaluate the risks andbenefits of each opportunity.2.Recommend the opportunity that best addresses organisational objectives and:a.develop a marketing mix strategy that fits within the capabilities and resources ofthe organisationb.describe how your strategies align with the strategic direction of the organisation,and give justifications for your selectionc.detail a marketing performance review strategy using an appropriate tool

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