1Corporate social responsibility (CSR) Of Robi Axiata
2Group Name : Glowing Star☺ Course Code:BUS-323Course Title: Business CommunicationSubmitted by Batch:34thNameIDSumaiyaBBARF34171001TamannaBBARF33161004SanjidaBBARF34171003Kona ZamanBBARF33163010Nowshin TabassumBBARF31161049Program: BBA Department: Business Administration Semester: Summer-2019Submitted to SAMIA FERDOWSI Department of Business Administration Submission Date – 25 July 2019
3Table Of ContentsS.N.ContentsPage No.1Introduction52Objective Of the Study5-63What is CSR6-94Company Profile9-105CSR Activities Of Robi Axiata10-176Comparative Analysis18-207Recommendation208Conclusion209Reference20Executive Summary The assignment deals with the Corporate Social Responsibilities-CSRs of Robi Axiata Ltd. The report includes the brief discussion of CSR activities and exemplifies in detailed by the CSRs of Robi.
4Robi Axiata Limited is the 2ndlargest mobile network operator in Bangladesh. With its 44.225Mn it is leading towards success. The company is the subsidiary of the Asian telecom giant Axiata Group Berhad, based in Malaysia. Another subsidiaries are Bharti Airtel International (Singapore) Pte Ltd. and NTT DOCOMO Lnc. The company initiated its business in 1997 as Telecom Malaysia International & adopted the brand name Aktel. The company rebranded itself as Robi Axiata Ltd. i n 2010 & took new initiatives to strengthen its name with new vigor in the Bangladeshi Market. Robi has taken some revolutionary steps as CSRs in Bangladesh and gained popularity all over the world. Among them Gori NijerBhobisshot, RobirAlo, Robi 10 Minute School, Internet4U gained popularity. The success stories are covered in detail in the report. At the bottom of the report covers the effectiveness and contribution of these initiatives in Bangladeshi Socio-economic system. 1. Introduction: Corporate Social Responsibilities-CSR is a new term in the modern business. The term has gained popularity from its inception. It indicates how responsive and sensitive an organization is towards the entities related with it. The organizations are getting introduced with the term and taking initiatives to earn the benefits from it.
5Indeed, the organizations have responsibilities as it is an inseparable part of the society providing products and services to fulfill needs.In this report the corporate Social Responsibilities are described briefly and the examples are arranged in the perspective of a giant Telco Multinational Robi Axiata Ltd. in the plot of Bangladesh. The company is working as a torchbearer of CSR activities in Bangladesh and has brought about a revolutionary change in the socio-economic culture of the country.The management board of the company has taken some different and distinctive efforts in association with Bangladesh Government and other philanthropic organizations towards change to success.