ROBI.docx - Corporate social responsibility(CSR Of Robi Axiata 1 Group Name Glowing Star\u263a Course Code:BUS-323 Course Title Business Communication

ROBI.docx - Corporate social responsibility(CSR Of Robi...

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1 Corporate social responsibility (CSR) Of Robi Axiata
2 Group Name : Glowing Star☺ Course Code:BUS-323 Course Title: Business Communication Submitted by Batch:34 th Name ID Sumaiya BBARF34171001 Tamanna BBARF33161004 Sanjida BBARF34171003 Kona Zaman BBARF33163010 Nowshin Tabassum BBARF31161049 Program: BBA Department: Business Administration Semester: Summer-2019 Submitted to SAMIA FERDOWSI Department of Business Administration Submission Date – 25 July 2019
3 Table Of Contents S.N. Contents Page No. 1 Introduction 5 2 Objective Of the Study 5-6 3 What is CSR 6-9 4 Company Profile 9-10 5 CSR Activities Of Robi Axiata 10-17 6 Comparative Analysis 18-20 7 Recommendation 20 8 Conclusion 20 9 Reference 20 Executive Summary The assignment deals with the Corporate Social Responsibilities-CSRs of Robi Axiata Ltd. The report includes the brief discussion of CSR activities and exemplifies in detailed by the CSRs of Robi.
4 Robi Axiata Limited is the 2ndlargest mobile network operator in Bangladesh. With its 44.225Mn it is leading towards success. The company is the subsidiary of the Asian telecom giant Axiata Group Berhad, based in Malaysia. Another subsidiaries are Bharti Airtel International (Singapore) Pte Ltd. and NTT DOCOMO Lnc. The company initiated its business in 1997 as Telecom Malaysia International & adopted the brand name Aktel. The company rebranded itself as Robi Axiata Ltd. i n 2010 & took new initiatives to strengthen its name with new vigor in the Bangladeshi Market. Robi has taken some revolutionary steps as CSRs in Bangladesh and gained popularity all over the world. Among them Gori NijerBhobisshot, RobirAlo, Robi 10 Minute School, Internet4U gained popularity. The success stories are covered in detail in the report. At the bottom of the report covers the effectiveness and contribution of these initiatives in Bangladeshi Socio- economic system. 1. Introduction: Corporate Social Responsibilities-CSR is a new term in the modern business. The term has gained popularity from its inception. It indicates how responsive and sensitive an organization is towards the entities related with it. The organizations are getting introduced with the term and taking initiatives to earn the benefits from it.
5 Indeed, the organizations have responsibilities as it is an inseparable part of the society providing products and services to fulfill needs. In this report the corporate Social Responsibilities are described briefly and the examples are arranged in the perspective of a giant Telco Multinational Robi Axiata Ltd. in the plot of Bangladesh. The company is working as a torchbearer of CSR activities in Bangladesh and has brought about a revolutionary change in the socio-economic culture of the country. The management board of the company has taken some different and distinctive efforts in association with Bangladesh Government and other philanthropic organizations towards change to success.

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