HRM8130 - Strategic Planning
Review the articles and links provided to you on eConestoga. In your teams complete the following:
Reflect on Blackberry’s vision and values. What is Blackberry’s purpose? How will they achieve
their purpose? What are in the internal and external factors that will support them in achieving
their intended purpose?
Identify the strengths, weaknesses, opportunities and threats facing Blackberry. Consider the
following: talent, leadership, products, customers, markets, shareholders, etc.
Using a brainstorming technique, complete the SWOT questions, complete the SWOT chart.
Link strategies and HR strategies/initiatives
SECTION 1 - BlackBerry’s Vision and Values
Creating connection throughout the world and assuring the users that their data is safe and only
accessible by you.
Blackberry mainly focused on acting with integrity with their consumers and
business partners and
timely investigating issues or adhere on competition law.