Mission Statement“At Nintendo we are proud to be working for the leading company in our industry. We are strongly committed to producing and marketing the best products and support services available.” (Nintendo, 2019).Vision Statement“We believe it is essential not only to provide products of the highest quality, but to treat every customer with attention, consideration and respect. By listening closely to our customers, we constantly improve our products and services.” (Nintendo, 2019).ObjectivesBecome top console gaming deviceExpand our customer base to include diversified age groupsIncrease user experience Make connecting and playing fast and easyMake improvements based on customer feedbackStrategiesNintendo continues to focus on growing their customer by expanding their demographic segmentation. They want to have products that older and casual type gamers can enjoy. This includes games that are not only easy to play but are also easy to set up. They also take advantage of their massive original character brand recognition by keeping their legacy games
current and new. This attracts the older customers that enjoyed those same games when they were kids. Financial Ratio Analysis In Millions1.Short-Term Liquidity a.Current Ratio = Current Assets/Current Liabilities= 9036/871 = 10.37b.Acid Test Ratio = Quick assets /Current liabilities= 8389/871 = 9.63c.Cash Ratio = (Cash + Marketable Securities)/Current Liabilities= 8047/871 = 9.242.Long-Term Liquidity a.Total Debt Ratio = Total debt/Total Assetsb.Debt-Equity Ratio = Total Equity/Total Assetsc.Equity Multiplier = Total Assets/Stockholders’ Equity= 1203/11477 = .11= 10390/11477 = .91= 11477/10273 = 1.113.Asset Utilization
= 2508/357 = 7.03= 360/13.05 = 27.59= 4464/342 = 13.05= 360/7.03 = 51.214.Profitability Ratios = 1755/4464 = .39= 290/11477 = .03290/10273 = .03Balanced Scorecard Learning and Growth PerspectiveProvides employees with health coverage plans, such as comprehensive medical, dental, vision, and prescription for themselves and their families.
Provides the employees with a wellness program so that they can have the opportunity to live healthier lives.
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- Fall '11
- Financial Ratio, Video game console, Nintendo