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1 Running Head: ETHNOCENTRISM ANALYSIS Introduction Google defines ethnocentrism as an evaluation of another culture according to preconceptions originating in the standards and customs of one’s own culture. It’s an idea that one’s own set of values beliefs are superior to others. Ethnocentrism is often cited as the main cause of many social problems including: wars, slavery, oppression and racism. Take the Holocaust as an example of an extreme case of ethnocentrism. Adolf Hitler believed that the Aryan race was superior to Jews. This kind of hatred and ignorance lead to one of the most horrific forms of genocide the world has seen. While this is a severe case of ethnocentrism, it is still important to be aware of the impact that ethnocentrism and poor cultural sensitivity can trigger. Cultural sensitivity is being aware that cultural differences and similarities between people exist without assigning them a value[ CITATION Mar16 \l 1033 ]. Why does this skill matter? Cultural competence is arguably one of the most significant skills for successful work performance in the 21 st century. Cultural intelligence and sensitivity cannot be overstated in today’s market. The United States Census Bureau estimates that racial and ethnic minorities, who make up about 37% of US population, will soon comprise 57% in 2060[ CITATION Col15 \l 1033 ]. Denial People in the denial stage typically do not recognize the existence of cultural differences. It’s the inability to construe cultural difference. People in this stage are entirely ethnocentric in that they believe that the way they live is the only correct way to be, and that those to behave differently simply don’t know any better. It’s indicated by benign stereotyping and superficial blanket statements of obliviousness or generalizations[ CITATION Dea91 \l 1033 ]. In this phase people are prone to imposing their value system upon others, believing that they are “right” and
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2 ETHNOCENTRISM ANALYSIS others who are different are confused. People in this stage are generally not threatened by cultural differences because they do not to accept them. In most cases, those who experience
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  • Fall '07
  • StacyWade
  • Intercultural competence

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