M0566104105101 - Title\uff1aWalt Disney Company Case Study Author(s Anna(\u65b9\u6986\u5b89)\uff0cAdrien(\u5b89\u78ca\u6069 Jackie(\u694a\u6b23\u6a3a Judy(\u6d2a\u9756\u96ef Zoe(\u8303\u6c0f\u9ec3\u82f1

M0566104105101 - Titleuff1aWalt Disney Company Case...

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Title Walt Disney Company Case Study Author(s): Anna( 方榆安 ) Adrien( 安磊恩 ), Jackie( 楊欣樺 ), Judy( 洪靖雯 ), Zoe( 范氏黃英 ) Class: 1 st and 2 nd year of Department of International Business Student ID: M0566104, M0400975, M0419066, M0401183, M0570968 Course: Global Strategic Management Instructor: Dr. Dr. Fang-Yi Lo Department: Department of International Business Academic Year: Semester 1, 2016-2017
The Walt Disney Company Case Study 1 FCU e-Paper (2016-2017) Abstract In an ever-changing world, we researched how a company like Disney and more particularly the Walt Disney Parks and Resorts division can become and stay a leader in its industry. We analyzed the different levels of strategy, created a strategic map, applied a five forces analysis of the company, did a group analysis, did a VRIS and Resource/Analysis, did a BCG matrix and Synergy analysis, a value chain analysis, explained the diversification strategy. These researches allowed us to define the key point that makes Disney the reference in the amusement park industry: offer a unique, immersive and positive experience to each visitor through a great storytelling that is constantly renewed. The future success of the company depends on its ability to innovate and keep delivering an outstanding user experience. Keyword Disney parks, amusement parks, strategy
The Walt Disney Company Case Study 2 FCU e-Paper (2016-2017) Table of Content Chapter 1 The Walt Disney Company ........................................................................... 8 1.1 Introduction ...................................................................................................... 8 1.2 Choosing Disney .............................................................................................. 8 1.3 Facts and Statistics ........................................................................................... 8 1.3.1 Company ............................................................................................... 9 1.3.2 Divisions: .............................................................................................. 9 1.3.3 Subsidiaries ........................................................................................... 9 Chapter 2 Strategic Level ............................................................................................. 10 2.1 Disney’s Corporate Level Strategy ................................................................ 11 2.2 Disney’s Business Level Strategy .................................................................. 11 2.3 Disney’s Functional Level Strategies ............................................................. 12 2.3.1 Research and Development ................................................................. 12 2.3.2 Human Resource ................................................................................. 13 2.3.3 Finance ................................................................................................ 13 2.3.4 Marketing ............................................................................................ 14 2.3.5 Tokyo Disney Resort ........................................................................... 15 Chapter 3 Strategic Map .............................................................................................. 16 3.1 Guest Experience ........................................................................................... 16 3.2 Telling Stories ................................................................................................ 18 3.3 Family Entertainment ..................................................................................... 18 Chapter 4 Five Forces Analysis ................................................................................... 19 4.1 Industrial Rivalry ........................................................................................... 19 4.2 Threat of Substitutes ...................................................................................... 21 4.3 Potential Entrants ........................................................................................... 21 4.4 Bargaining Power of Supplier ........................................................................ 22 4.5 Bargaining Power of Buyers .......................................................................... 23 Chapter 5 Strategic Group Analysis ............................................................................. 27 5.1 Single Location Theme-based Parks .............................................................. 28 5.1.1 Internal competition of cluster: Medium ............................................ 28 5.1.2 Mobility barriers: Medium .................................................................. 28 5.2 Single Location Mainly Theme with Few Rides Parks Cluster ..................... 29 5.2.1 Cluster internal competition: High ...................................................... 29
The Walt Disney Company Case Study 3 FCU e-Paper (2016-2017) 5.2.2 Cluster Mobility: Low-medium .......................................................... 30 5.3 Multiple Location, Mainly Theme with Few Rides Park ............................... 30 5.3.1 International competition of cluster: Low ........................................... 30 5.3.2 Mobility barriers: Medium .................................................................. 30 5.4 Multiple Location Sensation-Based Cluster .................................................. 31 5.4.1 Cluster internal competition ................................................................ 31 5.4.2 Cluster Mobility .................................................................................. 31 5.5 Global Theme and Sensation Parks Cluster ................................................... 32 5.5.1 Cluster internal competition ................................................................ 32 5.5.2 Cluster Mobility .................................................................................. 33 Chapter 6 Resource and Capability Analysis ............................................................... 34 6.1 Resources ....................................................................................................... 35 6.1.1 Tangible resource ................................................................................ 36 6.1.2 Intangible resource .............................................................................. 37 6.1.3 Human Resources ............................................................................... 42 6.2 Capabilities .................................................................................................... 43 6.3 Resources and Capabilities Analysis ............................................................. 45 6.4 VRIS Analysis ................................................................................................ 47 6.4.1 Capability ............................................................................................ 47 6.4.2 Resources ............................................................................................ 48 Chapter 7 Value Chain ................................................................................................. 49 7.1 Firm Infrastructure ......................................................................................... 49 7.2 Human Resources Management .................................................................... 52 7.3 Technology Development .............................................................................. 53 7.4 Procurement

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