Decode media-Mixed Messages.pptx - DECODE MEDIA Mixed...

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DECODE MEDIA Mixed Messages
Rhetorical Devices Pathos- Use of emotional strategies to appeal to the consumer. Positive emotions such as happiness (image of a person laughing while enjoying a beverage). Negative emotions such as pain (image of a person in a car accident, do you have the latest safety feature in a car?) Logos- Use of logic or reason. The message will contain evidence and statistics to persuade consumers. Ethos- Use of credibility or character. The message will contain experts in a certain area with statistics or use celebrities to endorse a product.
Stelara Commercial Featured in commercial is CariDee English – Professional model and America’s Next Top Model, 2006 CariDee is a spokesperson for Stelara, a medication used to treat psoriasis.
What body language or facial expressions do you notice? Body language shows carefree attitude. Facial expressions shows happiness.
The commercial uses both Logos and Ethos devises.

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