Task 3 - Manage Market Research Task 3 Project Brief A brief overview of the company NatureCare Products is based in Brisbane Queensland Australia

Task 3 - Manage Market Research Task 3 Project Brief A...

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Manage Market ResearchTask 3Project BriefA brief overview of the companyNatureCare Products is based in Brisbane, Queensland Australia. The company manufactures and retails eco-friendly, high quality beauty skin care products. The business was established in 2011 to cater for a perceived demand for skin products that contain eco-friendly and natural ingredients. There is also an emphasis on eco-friendly packaging.An outline of the market research to be conductedNatureCare is an established brand in Australia. However, the company hasn’tdone business in overseas and also the price of the products in a hindrance togrowth of customer base. Hence, it is essential to develop a new product that would attract new customers as well as increase the product range of NatureCare. Market research will find out what are the needs of NatureCare customers and also whether there is anything missing in the product range that customers would be happy to purchase. The marketing plan for the new product has been designed after understanding the various aspects of NatureCare and analyzing the market it operates in.Timelines Start dateEnd dateTask descriptionRoles15.0717.07Identification. Product branding allocation.Marketing Manager20.0710.08Visiting target market. Market identification.Marketing Assistant20.0720.08Good and sales. Product distribution.Customer Service rep.01.0830.08Increase availability and awareness.

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