LANDS END CASE STUDY

LANDS END CASE STUDY - LANDS END CASE STUDY -An Analysis of...

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Team Effort: Kapinder Diwan Ashita Shah LANDS END CASE STUDY -An Analysis of a successful IT-driven Strategy
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Lands End Case Study IT EFFORTS: CAN THERE BE ENOUGH? Lands End success lies in aligning its IT Strategy along with its Business and Organization Strategy. Making use of technology to provide mass customization and easy to use user Interfaces have helped gain Customer Loyalty and satisfaction. But are these efforts or strategies enough to roll into the future? The only thing constant is change, and as technology changes, it is important for Lands End to keep up with the changes, needs and requirements of the customers. Lands End customization of products for Individuals has gained benefits. It can further extend this model to Corporate and Multinational Companies for creating shirts with the company Logo, gift items with company logo’s etc. These could also include annual gifts being gifted by the company to its employees. Advantage: Multinational companies would benefit by having the delivery or start up package kits for each of the employee easily. Registration of the employee adds in a new
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LANDS END CASE STUDY - LANDS END CASE STUDY -An Analysis of...

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