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Unformatted text preview: The company’s growth projection of market demand is dependent on Internet traffic growth and founded on the core assumption that “the Internet would become more integral to the business applications of an enterprise” 2 . Outside of the information provided by the case, perhaps most analysts during that time period could confirm through third party research that such assumption is warranted. Utilizing historical figures collated by a Cisco Blogs article, global internet traffic has grown from 8,715 gb/mo in year 1993 to 5,000,000 gb/mo in 1997 3 1 Gompers, Paul A.; Biotti, Jon M., Xedia and Silicon Valley Bank (A), page 4 2 Ibid, page 5 3 Sumits, A. (2015, August 28). The History and Future of Internet Traffic . Retrieved from Cisco Blogs: ...
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