Communications Study Guide

Communications Study Guide - Communications Study...

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Communications Study Guide- MEDIA ECONOMICS                                02/11/2007 20:58:00 Monopoly =  An organizational structure that occurs when a single industry dominates  production and distribution in a particular industry (nationally or locally) Oligopoly = An organizational structure in which few firms control most of an industry’s  production and distribution resources. Limited competition = A market with many producers and sellers, but only a few differentiable  products Direct Payment = The payment of money by consumers for a book, music, movie, cable,  internet service… Indirect payment= Financial support of media products by advertisers who pay for the quantity  and quality of audience members that a particular medium attracts. Economies of Scale = The economic process of increasing production levels so as to reduce the  overall cost per unit. Transition to an information economy History Manufacturing replaced by service industry Transnational flows of labor and capital Deregulation and consolidation of media industries Undermining of the nation-state
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Flexible markets Downsizing/Outsourcing Increasing divide between rich and poor Decline in unionization Synergy = promotion and sale of a product throughout various subsidiaries Disney case study o 1920s-1940s  = cartoons & movies o 1950s-1960s  = TV (Buena Vista-distribution co) o 1970s+          = Cable Channels (espn) + Sports Teams +                                Theme Parks + Miramax Anti-trust laws  Aim to curb national monopolies  consumer choice vs. consumer control Consumer Control= Control over marketplace goods,                                   consumers participate in deciding what is                                   offered Consumer Choice = Freedom in selection of options chosen                                   for them Cultural Imperialism = American media, fashion, and food dominating the global market and shaping  the cultures and identities of other nations Multiple voices/alternatives/consequences for democracy Independent alternative sources are becoming more accessible with internet.
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Communications Study Guide-SEMIOTICS 02/11/2007 20:58:00 Pierce and Saussure:
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Saussure= o Textual Analysis o European o Semiology Pierce= o Philosophical o American o Semiotics
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