M e d i a a n d I n f o r m a t i o n L i t e r a c y Lesson 3: Today’s Generation of Media Consumers and Producers By: Patty Nuguid
Baby Boomers Generation X Xennial Millennials Generation Z
Baby Boomers People born from early to mid 1940s to early to mid1960s (1945 to 1964-65).
Baby Boomers They are mostly media traditionalists but they can still keep up with new tech and trends.
Baby Boomers They watch TV and read magazines, and their computers are still their favorite way to access the web. Thus, they live in both offline and online worlds.
Baby Boomers Research shows TV hold the top spot for Baby Boomers. More specifically, 51% of those older than 55 are found to rely on traditional news sources, including broadcast media.
Baby Boomers While Baby Boomers are adopting social media sites like Facebook more and more, they are more likely to go straight to the source.
Generation X People who are born from mid 1960s to mid 1970s to1980 (1965 to1976-80)
Generation X Gen X also still enjoys traditional media like radio, TV and newspapers — although they are faster to adopt new media.
Generation X Generation X grew up as the computer revolution was taking hold.
Generation X The majority of Gen Xers are busy professionals and since they lack the luxury of time, they’re online activities are more driven by purpose and intent than casual browsing.
Generation X Originally, there are misconceptions that Gen X aren’t digital natives. However, Gen X are now more likely to be getting online via a smartphone than a PC/laptop.
Generation X Broadcast TV is still their biggest source of entertainment, but they’re now devoting a third of their daily TV time to online TV/streaming services.
Generation X While digital, they are not typically mobile- first and prefer using laptops to access the web.
Generation X Email is still Gen X’s primary means of messaging, and they check it frequently.
Generation X When it comes to social media, Gen X loves Facebook, and they’re big on YouTube as well. They spend almost 2 hours a day on social media and the have a Facebook account.
Generation X Gen X are more purposeful in how they use social media, rather than using it just for casual browsing.
Generation X One of the top reasons they use social media is to keep-up-to-date with the news and about 30% are searching for products to buy.
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- Fall '19
- Generation Y, Generation X, Cultural generations