Lesson 3- Today's Generation of Media Consumers and Producers.pdf

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M e d i a a n d I n f o r m a t i o n L i t e r a c y Lesson 3: Today’s Generation of Media Consumers and Producers By: Patty Nuguid
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Baby Boomers Generation X Xennial Millennials Generation Z
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BABY BOOMERS
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Baby Boomers People born from early to mid 1940s to early to mid1960s (1945 to 1964-65).
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Baby Boomers They are mostly media traditionalists but they can still keep up with new tech and trends.
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Baby Boomers They watch TV and read magazines, and their computers are still their favorite way to access the web. Thus, they live in both offline and online worlds.
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Baby Boomers Research shows TV hold the top spot for Baby Boomers. More specifically, 51% of those older than 55 are found to rely on traditional news sources, including broadcast media.
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Baby Boomers While Baby Boomers are adopting social media sites like Facebook more and more, they are more likely to go straight to the source.
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GENERATION X
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Generation X People who are born from mid 1960s to mid 1970s to1980 (1965 to1976-80)
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Generation X Gen X also still enjoys traditional media like radio, TV and newspapers although they are faster to adopt new media.
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Generation X Generation X grew up as the computer revolution was taking hold.
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Generation X The majority of Gen Xers are busy professionals and since they lack the luxury of time, they’re online activities are more driven by purpose and intent than casual browsing.
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Generation X Originally, there are misconceptions that Gen X aren’t digital natives. However, Gen X are now more likely to be getting online via a smartphone than a PC/laptop.
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Generation X Broadcast TV is still their biggest source of entertainment, but they’re now devoting a third of their daily TV time to online TV/streaming services.
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Generation X While digital, they are not typically mobile- first and prefer using laptops to access the web.
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Generation X Email is still Gen X’s primary means of messaging, and they check it frequently.
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Generation X When it comes to social media, Gen X loves Facebook, and they’re big on YouTube as well. They spend almost 2 hours a day on social media and the have a Facebook account.
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Generation X Gen X are more purposeful in how they use social media, rather than using it just for casual browsing.
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Generation X One of the top reasons they use social media is to keep-up-to-date with the news and about 30% are searching for products to buy.
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  • Fall '19
  • Generation Y, Generation X, Cultural generations

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