Describe a risk that you have taken and discuss its impact on your life Describe a risk that you have taken and discuss its impacton your lifeI served as a technology consultant in my initial career. However, due to some challenges such as low pay I decide to take a risk of venturinginto entrepreneurship. After brainstorming on the technical startups, Iinnovated an advertising & marketing consulting firm BOP, in summer 2010 that was distinctively unrelated industry. The business opportunity seemed lucrative and profitable.In conjunction with two partners, we identified business ideas and sustainable revenue models with utmost vigilance. Earlier, advertisements and sponsorship was the central source of finance to fund the design. We analyzed and researched on the market trends and approaches in the industry. PWC and FICCI-KPMG were the primary sourcesof the industry report. High demand for products by the consumers in the Indian Media industry increased the product price. Therefore, it indicated a significant advantage to the team. Besides, large-scale spending of multinational companies in print and a visual medium was another advantage to us. We spent three months on the scope, services, finance, and regional reach to the client. After significant
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- Spring '13