mass media study guide

mass media study guide - 11/6/2007 10:16:00 PM Chapter 3...

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07/11/2007 00:16:00 Chapter 3 Important dates o 1638- first printing press in North America operated by the Cambridge  Press o 1765- Printers revolt because of Stamp Act( required all printing to be  done on paper bearing the government seal), important because it was  a way for British to limit expression of colonist o 1860- Dime/ Pulp novels, Irwin and Erastus Beadle, helped turn books  into a mass medium o 1935 (UK) 1939 (US)- Paperback books, Allen Lane- NYC, Pocket  Books- NYC, these were frequently books from the public domain or  from authors who wrote for a low fee, good for economies of scale,  could be sold and carried anywhere Censorship o Definition: refers to the situation wherein the US government or a quasi  government agency Blocks/prevents a book’s publication Restricts access to the book Bans the books from schools and public libraries o Reasons: Sex, offensive language, age of audience, religious objections,  violence, etc. Books and Internet o E-publishing: all online o D-books/ e-books o All digital o No printing o Read on computer, palm pilot, cell phone, Ipod, etc. o Print on Demand
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No printing in mass ahead of time No physical storage required Request- print- bind- ship Trends o Convergence When media, the traditional form, is no longer the only form, we  think of that medium The blurring of media due to: Digitalization Concentration and synergy Audience fragmentation Audience comfort with never forms of technology Benefits of E-publishing and D-books Creates opportunities for new writers Niche writers have an outlet Cuts down time Doesn’t cost as much o Conglomeration The buying up, Merging, etc. of media outlets by non-media  companies Shifts from cottage industry to giants New push for profitability Selling of subsidiary
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o Trends: Instant books: focused on current events Paid Products: placement, first time in May 2000 Synergy/Hollywoodization: books, movies, tv, video games, etc. Example: Da Vinci Code, Lord of the Rings Rise in small alternative publishing houses and fall in number of  book stores Patriot Act-Section 215 o Monitoring your library records Books and Their Audiences o The Cultural Value of the Books (7points) Books are agents to social and cultural change Books are an important cultural repository Books are out windows on the past Books are important sources of personal development Books are wonderful sources of entertainment, escape, and  personal reflection The purchase and reading of a book is a much more individual,  personal activity than consuming advertiser-supported or heavily 
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This note was uploaded on 03/31/2008 for the course JOUR 1001 taught by Professor Mclean,pol during the Fall '07 term at Colorado.

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mass media study guide - 11/6/2007 10:16:00 PM Chapter 3...

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