Heidi draft.docx - Q1.What general networking principles...

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Q1.What general networking principles does Heidi Roizen follow? Heidi Roizen was a networking genius who managed to build deep and broad connections over the years. She followed the “ Proximity Principle ” for network building to get the contact for a looked-for job of newsletter editor at Tandem by fetching her prevailing network of friends. She managed to forge a strong relationship with the CEO due frequent interactions at work, board meetings and developed good working relationships with the people she frequently worked with. She also preached the “Self-Similarity Principle” something that helped her land into the Tandem job, by hitting it off with the hiring manager. Even during her years at T maker, she attended numerous conferences and events where she interacted with likeminded people. She also joined some well know groups in the technology and entrepreneurial space where she could interact with of one mind individuals. Lastly, she also tailed the “ Shared-Activity Principle which was seen when she was working on T maker and she needed to publicize her product to compete with the bigger players she developed her network within the press who could generate content by reviewing her product. It was a mutually beneficial association for Heidi and the press group. She also had the mixed personal and professional network which she leveraged through
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