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Internet marketing is a business effort to inform, converse, promote and sell products and services over the internet. The science of online marketing is the research and analysis that goes into both choosing the online marketing strategies to use and measuring the success of those online marketing. Firms who have embraced the use of internet marketing reap the benefits of ease of linking and communicating to clients and stakeholders for mutual benefit. Such firms have been able to increase their sales turnover and profitability and their market share from the adoption of internet marketing; this is due to the ease of access to information, reduced cost of economic interactions and improved communication with customers. Internet marketing has
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