MKT312 Week 4 Quiz.docx - MKT312 Week 4 Quiz Question 1 For...

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MKT312 Week 4 Quiz Question 1 For a market segment to be viable, it should meet each of the following tests except the: Correct Answer: members of the market segment should be ambiguous. Question 2 A set of businesses or groups of individual consumers with distinct characteristics is a(n): Correct Answer: market segment. Question 3 Advertising researchers want to understand reasons individuals select specific fashion trends. The best consumer-oriented research method to use would be a(n) ________ approach. Correct Answer: psychological Question 4 The most common method of segmenting business markets by industry is to use: Correct Answer: the NAICS code system. Question 5 The VALS typology is based on which type of segmentation? Correct Answer: Psychographic
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Question 6 In terms of market segmentation, the usage segmentation approach offers each of the following advantages except: Correct Answer: ability to compare a firm's customers with customers from competing firms.
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