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Marketing Plan for Pyer Moss NYFW 2020.docx - Marketing...

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Marketing Plan for Pyer Moss NYFW - Spring 2020I. Part 1 of the Marketing Plan:1.1 Objectives:In maintaining the Pyer Moss ecstatic our object for the Spring 2020 collection is to continueuplift and inspire via the lenses of the black experience. This season will continue to use ourdesigns as activism and representation of the black community.“What these collections reallyaim to do is to shift the narrative that’s constantly being told about what it means to be and lookand act black. Equality starts with humanization. We talk about ourselves in such anextraordinary or tragic way that it dehumanizes us, so I’m trying to reverse that.”- The New YorkTimesThis season theme will be focused on Paying homage to prominent black woman inmedia/political/community leaders. We want honor via our silhouettes, and designs, as well asour backdrop and attendees for the show.We want to emphasize the often-marginalized group ofwomen who have created lasting impact throughout America… icons such as Diana ross, PattiLaBelle, Aretha franklin, Michelle Obama, Oprah, Tracee Ellis Ross, Maxine Waters, Beyoncé,and Madame CJ Walker, Rhianna to name a few.We are aiming to create a setting of celebration of these important icons through video, music,and a live atmosphere of the models walking the runway but also a brief history or education ifyou well of the impact of these woman in the black community as well as the world.The garments in this collection will be constructed with emphasis on the duality of bothfeminine, and historical featuring silhouettes with melanin friendly colors such as orange,yellow, reds, browns, and a timeless feel with art work, famous quotes imprinted on the
garments. With this collection we want enlist more collaborations such as our Rebook campaignwe aspire to increase sells and therefore company revenue resulting in the expansion of ourcompany. “Jean-Raymond unveiled his first collection for Reebok last season, and thepartnership has been pivotal to his brand’s expansion—many of his former interns are now full-time paid members of his team” - VogueAlso acquire more retail (Bergdorf’s, Barneys, Nieman’s, etc.…) accounts. Increase ourinternational stores with 6 more retailers in American region, 2+ in Europe, 2+ in Asia 2+ inAfrica.With the hopeful buzz around the collection and increase of advertisement on social media aswell as celebrities’ endorsements we plan to ncrease online store traffic by 20,000 costumers permonth increasing our profits 8,000.000 in gross revenue. Increasing our costumer cliental by50% and increasing our engagements by 50% on all digital platforms.

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