Marketing Plan for Pyer Moss NYFW 2020_20181212_214555.docx...

Marketing Plan for Pyer Moss NYFW - Spring 2020
I. Part 1 of the Marketing Plan:
1.1 Objectives:
In maintaining the Pyer Moss ecstatic our object for the Spring 2020 collection is to continue
uplift and inspire via the lenses of the black experience. This season will continue to use our
designs as activism and representation of the black community. “What these collections really
aim to do is to shift the narrative that’s constantly being told about what it means to be and look
and act black. Equality starts with humanization. We talk about ourselves in such an
extraordinary or tragic way that it dehumanizes us, so I’m trying to reverse that.” - The New York
Times
This season theme will be focused on Paying homage to prominent black woman in
media/political/community leaders. We want honor via our silhouettes, and designs, as well as
our backdrop and attendees for the show. We want to emphasize the often-marginalized group of
women who have created lasting impact throughout America… icons such as Diana ross, Patti
LaBelle, Aretha franklin, Michelle Obama, Oprah, Tracee Ellis Ross, Maxine Waters, Beyoncé,
and Madame CJ Walker, Rhianna to name a few.
We are aiming to create a setting of celebration of these important icons through video, music,
and a live atmosphere of the models walking the runway but also a brief history or education if
you well of the impact of these woman in the black community as well as the world.
The garments in this collection will be constructed with emphasis on the duality of both
feminine, and historical featuring silhouettes with melanin friendly colors such as orange,
yellow, reds, browns, and a timeless feel with art work, famous quotes imprinted on the

garments. With this collection we want enlist more collaborations such as our Rebook campaign
we aspire to increase sells and therefore company revenue resulting in the expansion of our
company. “Jean-Raymond unveiled his first collection for Reebok last season, and the
partnership has been pivotal to his brand’s expansion—many of his former interns are now full-
time paid members of his team” - Vogue
Also acquire more retail (Bergdorf’s, Barneys, Nieman’s, etc.…) accounts. Increase our
international stores with 6 more retailers in American region, 2+ in Europe, 2+ in Asia 2+ in
Africa.
With the hopeful buzz around the collection and increase of advertisement on social media as
well as celebrities’ endorsements we plan to ncrease online store traffic by 20,000 costumers per
month increasing our profits 8,000.000 in gross revenue. Increasing our costumer cliental by
50% and increasing our engagements by 50% on all digital platforms.
1.2 Mission
Our mission is to create both an amazing fashion show filled with both ready to wear and
editorial pieces as well as including the brand inclusion of activism. We also hope to create an
experience of community with both our guest who attend the show but also the consumers by
creating an interactive experience during the show by including fashion, education, and history.