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Southern Cross School of BusinessStudent Development and Learning (SDL) Academy Pty LtdCRICOS Provider Code: 03523D I RTO ID: 41253 | ABN: 95155625924Level 2, 1-3 Fitzwilliam Street Parramatta NSW 2150Level 3, 531 George Street, Sydney, NSW 2000Ph: 61 (2) 8937 0506 & 9633 3287BSBMKG501 Identify and evaluate marketing opportunitiesAssessment Task 1 InstructionsProvide answers to all of the questions below:1.Identify and outline five examples of legislation and regulations that apply to themarketing industry in Australia. Consumer rights and product requirements: Consume rights and productrequirements sets out consumer right and responsibilities including returns, refunds,warranties, advertising and marketing. Business selling a product or a service, needto comply with consumer law.Codes of practice: Codes of practice support existing regulations usually developedby an industry or organisation specifying how they agree to behave as a group.Trademarks, patents, intellectual property: It is important to legally protect idea,product, and design or business identity.Environment: Environmental management in business involves being aware of howyour business operations affects the environment.Privacy: The Privacy Act 1988 (Privacy Act) regulates how personal information iscollected, stored, used and shared.2.Identify two relevant Codes of Practice for the marketing industry and outline thepurpose of the Code and its key components. Two relevant Codes of Practice for the marketing industry are:1.ADMA (Australian Direct marketing Code of Practice):ADMA code was developed to set standards of conduct for marketers, to minimise therisk of breaching regulatory provisions to promote a culture of best practice, serve as abenchmark for settling disputes and increase confident in doing business with ADMAMembers who are bound by the provisions of the Code.Its key components are:To promote data driven marketing and advertising lawfully;To increase community trust and consumer confidence in the marketing, media andadvertising industry;To promote commercially focused regulatory compliance;To minimise risk of non-compliance;Handling of personal information for marketing purpose across offline and onlinemarketing channel.1Issue Date: 17/05/19
Southern Cross School of BusinessStudent Development and Learning (SDL) Academy Pty LtdCRICOS Provider Code: 03523D I RTO ID: 41253 | ABN: 95155625924Level 2, 1-3 Fitzwilliam Street Parramatta NSW 2150Level 3, 531 George Street, Sydney, NSW 2000Ph: 61 (2) 8937 0506 & 9633 32872.Australian eMarketing Code of Practice:The code provides a framework of practical advice and guidance for the e-marketing industryto use e-marketing responsibly, to handle any complaints about practice that might bespamming and to monitor industry compliance.Key components are:The establishment of clear, unambiguous rules and guidelines for the sending ofcommercial electronic messages;Complaints handling;Keeping records of consent;Obtaining and maintaining consent;Provision and operation of a functional unsubscribe facility.