BSBMKG501- Assessment 1.docx - Southern Cross School of Business Student Development and Learning(SDL Academy Pty Ltd CRICOS Provider Code 03523D I RTO

BSBMKG501- Assessment 1.docx - Southern Cross School of...

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Southern Cross School of Business Student Development and Learning (SDL) Academy Pty Ltd CRICOS Provider Code: 03523D I RTO ID: 41253 | ABN: 95155625924 Level 2, 1-3 Fitzwilliam Street Parramatta NSW 2150 Level 3, 531 George Street, Sydney, NSW 2000 Ph: 61 (2) 8937 0506 & 9633 3287 BSBMKG501 Identify and evaluate marketing opportunities Assessment Task 1 Instructions Provide answers to all of the questions below: 1. Identify and outline five examples of legislation and regulations that apply to the marketing industry in Australia. Consumer rights and product requirements: Consume rights and product requirements sets out consumer right and responsibilities including returns, refunds, warranties, advertising and marketing. Business selling a product or a service, need to comply with consumer law. Codes of practice: Codes of practice support existing regulations usually developed by an industry or organisation specifying how they agree to behave as a group. Trademarks, patents, intellectual property: It is important to legally protect idea, product, and design or business identity. Environment: Environmental management in business involves being aware of how your business operations affects the environment. Privacy: The Privacy Act 1988 (Privacy Act) regulates how personal information is collected, stored, used and shared. 2. Identify two relevant Codes of Practice for the marketing industry and outline the purpose of the Code and its key components. Two relevant Codes of Practice for the marketing industry are: 1. ADMA (Australian Direct marketing Code of Practice): ADMA code was developed to set standards of conduct for marketers, to minimise the risk of breaching regulatory provisions to promote a culture of best practice, serve as a benchmark for settling disputes and increase confident in doing business with ADMA Members who are bound by the provisions of the Code. Its key components are: To promote data driven marketing and advertising lawfully; To increase community trust and consumer confidence in the marketing, media and advertising industry; To promote commercially focused regulatory compliance; To minimise risk of non-compliance; Handling of personal information for marketing purpose across offline and online marketing channel. 1 Issue Date: 17/05/19
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Southern Cross School of Business Student Development and Learning (SDL) Academy Pty Ltd CRICOS Provider Code: 03523D I RTO ID: 41253 | ABN: 95155625924 Level 2, 1-3 Fitzwilliam Street Parramatta NSW 2150 Level 3, 531 George Street, Sydney, NSW 2000 Ph: 61 (2) 8937 0506 & 9633 3287 2. Australian eMarketing Code of Practice: The code provides a framework of practical advice and guidance for the e-marketing industry to use e-marketing responsibly, to handle any complaints about practice that might be spamming and to monitor industry compliance. Key components are: The establishment of clear, unambiguous rules and guidelines for the sending of commercial electronic messages; Complaints handling; Keeping records of consent; Obtaining and maintaining consent; Provision and operation of a functional unsubscribe facility.
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