1 Running head : MINNESOTA MICROMOTORS PAPER Minnesota Micromotors Paper Deloris Thompson Purdue University MT450 Marketing Management Dr. Samantha Bietsch July 30, 2019
2 Running head : MINNESOTA MICROMOTORS PAPER Minnesota Micromotors Paper Marketing Strategy Quarter #1 Minnesota Micromotors Simulation Game Market strategic focus on which behavior segments to use and how many units each segment would receive and sales budget. The large volume segments divided in four behavior marketing segments A, B, C, and D. Segment A segment includes customers who place a high purchase standard on “motor ‘s power to size ratio” (Harvard Business Publishing, 2014, p.2). Segment B purchasing criteria is on “motor’s thermal resistance performance” and “technical knowledge” (Harvard Business Publishing, 2014, p.3). Segment C are “the least price-sensitive “customers and D segments are very price-sensitive customers (Harvard Business Publishing, 2014, p.2,3). Marketing strategy for the first quarter of Minnesota Micromotors is to focus on Segment A, because of the possibility of achieving higher sales for this segment the majority of sales unit and sales representatives place on Segment A. Since Segment D is label as being very price concise, they received 1% focus and zero dollars of the sales force revenue (Harvard Business Publishing, (2014). The strategy allocated nine sales representatives assigned to key in on the Large
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