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MINNESOTA MICROMOTORS PAPER
Minnesota Micromotors Paper
Deloris Thompson
Purdue University
MT450 Marketing Management
Dr. Samantha Bietsch
July 30, 2019
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Running head
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MINNESOTA MICROMOTORS PAPER
Minnesota Micromotors Paper
Marketing Strategy Quarter #1 Minnesota Micromotors Simulation Game
Market strategic focus on which behavior segments to use and how many units each segment
would receive and sales budget. The large volume segments divided in four behavior marketing
segments A, B, C, and D.
Segment A segment includes customers who place a high purchase
standard on “motor ‘s power to size ratio” (Harvard Business Publishing, 2014, p.2). Segment B
purchasing criteria is on “motor’s thermal resistance performance” and “technical knowledge”
(Harvard Business Publishing, 2014, p.3). Segment C are “the least price-sensitive “customers
and D segments are very price-sensitive customers (Harvard Business Publishing, 2014, p.2,3).
Marketing strategy for the first quarter of Minnesota Micromotors is to focus on Segment A,
because of the possibility of achieving higher sales for this segment the majority of sales unit and
sales representatives place on Segment A.
Since Segment D is label as being very price concise,
they received 1% focus and zero dollars of the sales force revenue (Harvard Business Publishing,
(2014). The strategy allocated nine sales representatives assigned to key in on the Large
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