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Running Head: APPLE INC.1Case AnalysisApple Inc.Name: Indra AmaAbstractApple Inc. is a multi-billion tech company that focuses on creating the highest quality productwith innovative design and software. The company manufactures line of computers (Macbooks),
APPLE INC.2music player (iPod and iTunes), Tablets (iPad) and the most popular smartphone worldwide(iPhone), etc. However, due to its exclusiveness, elegant and expensive characteristics apple onlyholds 14% of smartphone market share globally followed by 45% of tablets market sharerespectively. That being said, Apple’s CEO Tim Cook did mention that the company isn’t aboutnumbers or being the most but being the best. Lastly, despite all the many flaws of the companyApple’s Revenue seems to be growing in the Americas, Europe, Japan and most significantlyChina with little decline in the rest of Asia Pacific region.IntroductionApple is a leading company that prides itself in creating the most user-friendlytechnological products. With an elegant design and easy to use product, Apple managed to createfancy tablets, PC/laptops, smartphones and music players such as iPods. That being said, thefollowings are Apple’s vision and mission statement:1.Vision Statement:“We strive to provide users of Apple products the best experiencepossible though innovative product designs and software.”2.Mission Statement:"Apple designs Macs, the best personal computers in the world,along with OS X, iLife, iWork and professional software. Apple leads the digital musicrevolution with its iPods and iTunes online store. Apple has reinvented the mobile phonewith its revolutionary iPhone and App Store and is defining the future of mobile mediaand computing devices with iPad."Proposed Vision and Mission Statement