BUSI2123_APPLE INC .docx - Running Head APPLE INC 1 Case Analysis Apple Inc Name Indra Ama Abstract Apple Inc is a multi-billion tech company that

BUSI2123_APPLE INC .docx - Running Head APPLE INC 1 Case...

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Running Head: APPLE INC. 1 Case Analysis Apple Inc. Name: Indra Ama Abstract Apple Inc. is a multi-billion tech company that focuses on creating the highest quality product with innovative design and software. The company manufactures line of computers (Macbooks),
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APPLE INC. 2 music player (iPod and iTunes), Tablets (iPad) and the most popular smartphone worldwide (iPhone), etc. However, due to its exclusiveness, elegant and expensive characteristics apple only holds 14% of smartphone market share globally followed by 45% of tablets market share respectively. That being said, Apple’s CEO Tim Cook did mention that the company isn’t about numbers or being the most but being the best. Lastly, despite all the many flaws of the company Apple’s Revenue seems to be growing in the Americas, Europe, Japan and most significantly China with little decline in the rest of Asia Pacific region. Introduction Apple is a leading company that prides itself in creating the most user-friendly technological products. With an elegant design and easy to use product, Apple managed to create fancy tablets, PC/laptops, smartphones and music players such as iPods. That being said, the followings are Apple’s vision and mission statement: 1. Vision Statement: “We strive to provide users of Apple products the best experience possible though innovative product designs and software.” 2. Mission Statement: "Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store and is defining the future of mobile media and computing devices with iPad." Proposed Vision and Mission Statement
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APPLE INC.
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