Name: ________________________________Chapter 2.2 Vocabulary Terms & Questions1. Market segmentation: ______________________________________________________________________________________________________________________________________________2. Demographics: ______________________________________________________________________________________________a.Baby Boom: __________________________________________b. Generation X: _________________________________________c.Generation Y: _________________________________________3. Disposable income: ___________________________________________________________________________________________4. Discretionary income: __________________________________________________________________________________________5. Geographic’s: _________________________________________________________________________________________________6. Psychographics: _______________________________________________________________________________________________7. Mass Marketing: _______________________________________________________________________________________________
