Vocabulary Terms (1).doc - Name: _ Chapter 2.2 Vocabulary...

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Name: ________________________________Chapter 2.2 Vocabulary Terms & Questions1. Market segmentation: ______________________________________________________________________________________________________________________________________________2. Demographics: ______________________________________________________________________________________________a.Baby Boom: __________________________________________b. Generation X: _________________________________________c.Generation Y: _________________________________________3. Disposable income: ___________________________________________________________________________________________4. Discretionary income: __________________________________________________________________________________________5. Geographic’s: _________________________________________________________________________________________________6. Psychographics: _______________________________________________________________________________________________7. Mass Marketing: _______________________________________________________________________________________________
Name: ________________________________
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Term
Fall
Professor
J Gornto
Tags
Marketing, Chapter 2 Vocab

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