IGD - Session 4 & 5.pdf

IGD - Session 4 & 5.pdf - Sessions 4 and 5 PERCEPTION...

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PERCEPTION Sessions 4 and 5
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Perception Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. Why is perception important in the study of OB? Simply because people’s behavior is based on their perception of what reality is, not on reality itself.
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PERCEPTION PROCESS
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What do you see
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What do you see
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Types of Perceptual Grouping
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Perceptual Distortions Stereotyping Halo Effect Selective Perception Projection Contrast Effects Self-fulfilling Prophecies
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Stereotyping Stereotyping is Judging someone on the basis of one’s perception of the group to which that person belongs. In other words, stereotype defines people by the demographic & organizational groups to which people belong to. .
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Halo Effect Halo Effect is when we draw a general impression about an individual on the basis of a single characteristic, such as intelligence, sociability, or appearance, a halo effect is operating.
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