Cơ hội thị trường.docx

Cơ hội thị trường.docx - C� hội thị trường 1...

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C h i th tr ng ơ ườ 1. Phân khúc th tr ng ườ M c tiêu c a công ty Tomato là nh m vào th tr ng đ tu i t 15 đ n 50. ườ ế Theo th ng kê s b 2017 c a C c th ng kê thì t ng dân s c a nhóm tu i này là h n ơ ơ 40 tri u ng i. Th i gian đ u công ty s t p trung vào khu v c thành ph H Chí Minh, ườ ẽ ậ khu v c này hi n có g n 3,5 tri u dân thu c đ tu i 15 – 50 tu i. S n ph m c a công ty nh m t i đ i t ng khác hàng là h c sinh, sinh viên, ng i có ượ ườ thói quen dùng đ công ngh th ng xuyên nh game th , nhân viên văn phòng có thu ườ ư nh p t th p đ n trung bình.
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