Gillette- Indivdual Case Analysis.docx

Gillette- Indivdual Case Analysis.docx - Gillette...

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Gillette: Individual Case Analysis Page 1 Gillette: Individual Case Analysis Mayra Pedroza-Moreno MBA-6020-R2-02 (64207) Markting Management Susan Hughes-Isley July Two Thousand Nineteen Abstract
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Gillette: Individual Case Analysis Page 2 Marketing is key component when it comes to a products growth. “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large” (American Marketing Asso- ciation, 2007). We will analysis Gillette’s marketing strategies during an economic downfall era, with competitors and it’s product innovation strategies. Marketing Challenges The main issues management needs to address is Gillette’s ever expanding product line. Within the few years the company’s brand has grown considerably. They have delivered many high-performance grooming products for men and when introducing a large number of new prod- ucts in a small amount of time, the result can lead to a lack of properly marketing each one. One product takes work and research, let alone promoting a handful of products all within a small time frame. During the razor battle time the economy struggle which meant companies had to in-
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