ws02_Porters5ForcesModel.doc

ws02_Porters5ForcesModel.doc - WORKSHEET 2a – PORTER’S...

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WORKSHEET 2a – PORTER’S FIVE FORCES MODEL EXTERNAL ENVIRONMENT Source : Adapted from Porter, M.E. (1979). ‘How competitive forces shape strategy’. Harvard Business Review, 57(2) , 137-45. Firms in other industries (substitutes) Strength: Suppliers (key inputs) Strength: ____________ Buyers Strength: ____________ Potential new entrants Strength: ______________ Rivalry among competing sellers Strength: ___________________ Competitive forces created by jockeying for better market position and competitive advantage Competitive pressures coming from the market attempts of outsiders to win buyers over to their products Competitive pressures growing out of ability to exercise bargaining power and leverage Competitive pressures growing out of ability to exercise bargaining power and leverage Competitive pressures coming from the threat of entry of new rivals Potential new competitors: ________________________________________________________________ Justification: ___________________________________________________________________________
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  • Fall '19
  • Management, Porter five forces analysis, competitive pressures

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