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Running head: REBRANDING 1 Rebranding of the Bronco Andrew Van Donselaar AMP 425-0101 Prof. Jason Thomas
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REBRANDING 2 Rebranding of the Bronco There is a new SUV that is going to be emerging from the Ford Motor Company’s vault in 2019. We are going to call it the Busting Bronc. The Busting Bronc will be a reboot of the Ford Bronco. This truck is going to have everything the old Bronco had and then some. We are going to take what people of been doing to their Bronco’s for the last 20 years and making most of the standards for the new Busting Bronc. We have come up with a new name, changed the pricing, change the product position, who we are going to market it toward, who will make the SUV, and lastly, it’s looks are going to be a hybrid of the old and a modern-day style. The New Name The Busting Bronc is the new name for what we know as the Bronco. The Busting Bronc is going to be busting out of the gates like a bronco does with a rider on it’s back. It is going to have a new-look, more options, a new price tag. This new SUV has been designed to bust out onto the scene and leave all of its competition in its dust, like a busting bronco does with a rider on it’s back does in a ring. Improvements in Design or Quality. The Busting Bronc is going to keep the old looks of the square body style, the removable top, the roll cage on the inside, but everything else is going to be remolded. It’s going to have more rounded curves, beefier suspension.
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  • Fall '14
  • Ford Motor Company, Pickup truck, Ford F-Series, Ford Expedition

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