ASSIGNMENT 2 bfm.pdf

ASSIGNMENT 2 bfm.pdf - ASSIGNMENT – 2 NAME – VIPRA...

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ASSIGNMENT 2 NAME VIPRA KADCHHUD REGISTER NUMBER 18MBA0079 SUBJECT BASIC FINANCIAL MANAGEMENT
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(A) Sameena capital invests Rs 100 crore in bloom hotels Market appraisal Sameena capital has seen potential market growth in bloom hotels which is giving discounts to their customer which is acting as a USP of the company. Bloom hotel is targeting a 100 hotels within the next 18 to 24 months. The additional capital will be utilised to complete the first stage of the growth cycle and will focus on quality sites. Economic appraisal The company has several new hotels under development. The hotels are getting developed in different locations such as Aurangabad, Varanasi, Lucknow, Vijaywada, and Amritsar. Change in the income level of the economy (rightward shift) will also improve the demand of the hotel rooms. Technological appraisal For building these hotels, company need technological advancement in their business. It help to know from where they are going to export the technology is there any culture or geographical hindrance in exporting the machine.
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