BM410-Exam2.docx - 5 5 points Personal selling advertising...

This preview shows page 1 - 3 out of 6 pages.

5 / 5 points Personal selling, advertising, sales promotion, and publicity comprise what's referred to as Question options: marketing strategy. selling strategy. marketing mix strategy. marketing communications strategy. This forecasting method allows for voicing of unusual opinions and anonymous mind changing. Question options: Delphi method Salesforce composite Exponential smoothing Moving averages All of the following are key decision areas in sales strategy except Question options: account targeting strategy. elationship strategy. One definition of an SBU is Question options: a qualitative description of the firm's strategic orientation in relation to customers and markets, products and services, geographic scope, and technology.
Image of page 1

Subscribe to view the full document.

the method by which corporate management implements, evaluates, and controls the corporate strategic plan. the corporate growth orientation of the firm. a designated unit within a corporation that's operated like an individual business. Question 5 5 / 5 points The _______ consists of different methods for developing sales forecasts for individual accounts. Question options: bottom-up approach salesforce composite method op-down approach naive approach When the SBU objective is to "harvest market share," which of the following is not a primary sales task?
Image of page 2
Image of page 3

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern