5-chapter-5.pdf - Perception Individual Decision Making...

Perception
& Individual Decision Making
Chapter 5
1–1
KDR University, PA Faculty, Organizational Behavior
Chapter-1, Lecture by: Barai Mobarez
Organizational Behavior
Stephen P. Robbins
T E N T H E D I T I O N

Chapter Learning Objectives
Chapter Learning Objectives
After studying this chapter you should be able to:
1.What is perception?
2.What causes people to have different perceptions of the same situation?
3.Can people be mistaken in their perceptions?
4.Does perception really affect outcomes?
5.Explain how two people can see the same thing and interpret it differently
6.List the three determinants of attribution
7.Describe how shortcuts can assist in or distort our judgment of others
8.Explain how perception affects the decision making process
9.Outline the six steps in the rational decision making model
10.Describe the actions of the bounded rational decision maker
11.List and explain the common decision biases or errors
12.Identify the conditions in which individuals are most likely to use intuition in
decision making
13.Contrast the three ethical decision criteria
2-2
KDR University, PA Faculty, Organizational Behavior
Chapter-1, Lecture by: Barai Mobarez

Perception
A process by which individuals organize and interpret their
sensory impressions in order to give meaning to their environment.
Why perception is important?
People’s behavior is based on their perception of what reality is, not on
reality itself.
The world as it is perceived is the world that is behaviorally important.
Perception Behavior
Decision making is based on perception
KDR University, PA Faculty, Organizational Behavior
Chapter-1, Lecture by: Barai Mobarez
What Is Perception, and Why Is It Important?

KDR University, PA Faculty, Organizational Behavior
Chapter-1, Lecture by: Barai Mobarez
Factors that influence perception
Factors that influence perception

Person Perception: Making Judgments About Others
Person Perception: Making Judgments About Others
Attribution Theory
When individuals observe behavior, they attempt to determine whether it is
internally or externally caused.
1.Internally - caused behaviors are those that are believed to be under the personal
control of the individual.
2.Externally - caused behavior seen as resulting from outside causes i.e., the person is
seen as having been forced into the behavior by the situation.
3.Example – If one of your employee is late for work, how will you perceive his
lateness, as a manager?
Determination, however, depends on three factors:
1.Distinctiveness: shows different behaviors in different situations.
2.Consensus: response is the same as others to same situation.
3.Consistency: responds in the same way over time.
KDR University, PA Faculty, Organizational Behavior
Chapter-1, Lecture by: Barai Mobarez

Person Perception: Making Judgments About Others
Person Perception: Making Judgments About Others
1. Distinctiveness : what we want to know is whether this behavior
is unusual. If it is, the observer is likely to give the behavior an
external attribution. If this action is not unusual, it will be judged